Diageo is the world's leading premium drinks corporation. The company employs over 22,000 people around the globe working in offices across 80 countries.
Listed on both the London and New York Stock Exchanges, Diageo operates manufacturing facilities across Europe, United States, Africa, Asia, Latin America, Australia and the Caribbean. The company produces, markets and distributes a world-renowned collection of brands including Smirnoff, Johnnie Walker, Guinness, Baileys, J&B, Captain Morgan and Bushmills Irish whiskey.
Business Issues
Diageo’s global HQ is located at Henrietta Place in Central London. The travel arrangements for senior executives flying into the capital are often logistically complex and highly pressurised. Time is at a premium, an exhaustive schedule of business critical meetings accompanied by a full programme of entertainment activities.Ground transportation arrangements must run like clockwork. Diageo requires professional, punctual, reliable, responsive partners capable of meeting the needs of a demanding business environment.
Adaptability is part of the challenge. From airport pick ups to transporting guests to a variety of locations around the capital, Diageo demands the highest standards from suppliers and an unimpeachable quality of service.
About Matrix
Founded in 2005 and part of the Radio Taxis Group. Matrix is a specialist Private Car Hire firm. Focussed on corporate clients while also catering for the needs of private individuals, Matrix is bringing a new level of strategic expertise to the Private Car Hire industry.Matrix pursues a distinct philosophy. Each corporate client is assigned a dedicated Account Manager, charged with matching service with needs.
For example, Account Managers develop journey profiles for significant routes, taking account of such variables as patterns of traffic and regularity of service.
Comprehensive coverage of London is provided by 200 cars dedicated to Matrix. No vehicle is more than two years old and Matrix’s pool of handpicked, fully trained drivers will number in excess of 300 by Q4 2007.
The service is tailored to the needs of a varied clientele. From E Class Mercedes to Volkswagen Passats, all cars are graded to meet customer expectations.
Matrix has received widespread acclaim from customers and industry observers. In 2006, Business Travel Magazine presented Matrix with their coveted award for ‘Car Supplier Of The Year’.
Working Together
The sophisticated nature of Diageo’s ground transportation requirements places a premium on working relationships.Matrix is established as Diageo’s preferred supplier for Private Car Hire. Communication is the core of a highly productive relationship. Back room staff from both organisations are on first name terms and Matrix employees take personal responsibility for meeting 24 x 7 client requirements.
Dialogue is open, honest and mutually supportive. Diageo and Matrix hold monthly meetings to assess levels of service and advance suggestions for process improvements. Ongoing focus is placed on KPIs and generating continuous innovation.
Matrix’s commitment to relationships is reflected on the ground. Executives arriving in the UK are supplied with their driver’s names, mobile phone information and car registration details. To underline the personal touch, regular visitors are provided with the same driver on each trip to London wherever possible.
Matrix fully understands the special demands of executive clients. Drivers are instructed to wear a suit and tie at all times while cars are equipped with newspapers, water and other refreshments.
Diageo places significant demands on Matrix. 150-200 pick ups per day are provided for staff at all levels. Requirements may range from single person collections to co-ordinating two days of travel arrangements for a group of 250 international visitors.
Fast-moving, versatile and adaptable, Matrix is committed to meeting the needs of Diageo’s senior executives. Private Car Hire is a highly competitive arena and Matrix sets the standards that others must follow.
Testimonial
‘I have recommended Matrix to many other organisations including Marks & Spencer and HSBC. That is the level of confidence I have in their people. The service they provide is professional, adaptable, responsive and reliable. They understand the needs of our executive team and spare no effort to deliver the level of service we demand.
‘When Matrix won the award from Business Travel Magazine, we printed a piece about the achievement in Diageo’s internal newspaper. I wanted our people to know we work with the best’.
Michael Nye, Transport Manager, Diageo UK
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